Onward is a performance-focused brand for athletes and those who aspire to an athletic lifestyle. Our mission is to combine our 30 years of industry expertise with performance-led design, technical innovation, and style, to create finely crafted equipment and athletic-inspired apparel & accessories to optimize your sporting ability.
At Onward, we promote a determined and active lifestyle by expressing ourselves through athletic performance. Our motto is “Always ONward”, which is our approach to everything we do. We will continually push the boundaries of what is possible, in both product design and training, in our relentless goal to lift you and enhance your performance.
Hard work, determination, and the constant desire to prevail, the catalysts that sparked Onward into existence. The simple but powerful idea encompassed in a single word that would drive a movement to design premium equipment and inspire athletic apparel which would support, lift, and progress us forward. #ONWARDNATION was born.
Development on the first phase "Micro Mitts" started. The idea was to create a highly absorbent, compact coaches' mitt that would fit in the palm of your hand.
The “Micro Mitt”, evolve into what’s known as the Bitmitt. The unique concave face of the mitt creates a highly effective method to assist in catching punches effectively.
The Zenith professional glove is released as the first Onward Professional lace up fight glove.
Onward launches its youth travel baseball program. It is attracting young talent with the opportunity to be exposed to baseball via a professionalized training and development program.
Onward Arrows re-designed: A key brand mnemonic, embodying our values of the brand and the movement. The linework that forms the arrows and the shield in its entirety reflects continuity. The arrows are always facing forward and indicate there is only one direction to go. The significance of the double arrows represents how we continuously challenge each other, while the forward arrow is consistently pushing the boundary line reminding us to challenge ourselves continually. The circular shape represents our world and stands as a round shield known for its light and functional attributes, reflecting the qualities of protection through offensive speed.
Deployment of CAD-based design applied to the next generation of Onward boxing equipment proudly bearing the evolution of the arrows.
Onward Achieves, USA boxing approval, and endorsement of Onward amateur competition gloves and head guards.
The Vero and Ignis professional fight gloves are recognized and approved for use in all major athletic commissions around the USA for professional boxing fight use.
Young, fresh, energetic, and unapologetic, yet sophisticated. The brand attributes embodied in our athletic apparel and accessories range.
Stage one rollout of our explosive medical-grade compression range. Designed to add explosive performance while supporting you through training and recovery phases.